writers & contributors

This week, Emily chats with Nola Morris, Chief Marketing Officer of Thelma’s Treats. Nola has 20 years of experience across multiple industry verticals including financial services, tech, fashion, and consumer packaged goods. In this episode, Nola discusses her responsibilities as CMO, the tactics used to reach new customers and generate sales, and maintaining authenticity as a brand while growing rapidly!

Sarah Cucchiara is the VP of Sales and Marketing at Tiger Pistol. In this episode, Sarah discusses how to put the pieces together and create a local marketing strategy for your brand that responds to current innovation while maximizing the impact you’re already seeing.

Emily Harpel is the Founder and CEO of Art of Sucre, a luxury cotton candy company. They discuss building an events-based business and transitioning to ecommerce in the wake of the pandemic, her approach to social media and collaborations and more!

Delaney Vetter is an independent consultant specializing in PR and copywriting for brands in the Food & Beverage and CPG space. They discuss the evolving landscape of PR, her approach to securing press opportunities for brands of all shapes and sizes, and the power of storytelling in brand messaging.

This week, Emily chats with fellow co-founder and COO at Hummingbirds, Charise Flynn. They discuss the origin story of Hummingbirds, the value of leveraging everyday people as brand advocates, and answer all your questions about Hummingbirds.

Emily Steele hosts the Local Marketing School podcast! It helps brands, big and small, looking to drive local traffic understand how others like them do their marketing, including the tools they can use to creatively put themselves in the minds of consumers in specific communities.

In places where people are the megaphone, local businesses are a bigger part of the conversation. But there is a big difference between businesses that understand “community” as a place to put a billboard versus networking potential.

In today’s social economy, connected customers are influenced—and influencing each other—across social media platforms. Businesses can partner with consumers to deliver creator-led content that increases discoverability and builds credibility.

Nano influencers have been around for years but just recently became the trendiest type of influencer to work with. Learn what a nano influencer is and how they can enhance your marketing strategy.

The earliest influencers were YouTubers and mommy bloggers, but influencers became a mainstream concept thanks to celebrities. Learn what a celebrity influencer is and explore how they’re transforming society.

Macro influencers are the second largest group in terms of follower count. Integrating them into your influencer marketing strategy is a smart decision if your goal is reach and awareness!

Mid-tier influencers are powerhouses of information and entertainment. Discover what they are and if your brand should consider working with them.

Micro influencers have a smaller follower size and focus on a specific affinity group. Let’s dive into what makes micro influencers unique and why they may (or may not!) be a good fit for your brand.

Micro influencers were all the rage two years ago. Now nano influencers are the talk of the internet - and for good reason! We broke down the differences between nano and micro influencers to help you decide which type you should work with.

Nano influencers are the trendiest influencer type, but there’s a new one that’s quickly rising in popularity: local influencers. Let’s explore how these two types of creators compare!

So you’re going to collaborate with local or nano influencers? Great! Now it’s time to decide how you want to work with them: DIY, using a platform or hiring an agency.

As brands become more targeted with their influencer marketing strategies, one trend that’s emerging is engagement of regional and local influencers. But what’s the difference? Why choose one or the other?

Influencer marketing is not new, but there's still confusion and ambiguity around where it fits in overall marketing plans. For example, where does influencer marketing fit in the marketing funnel? Let’s dig in!

In today's digitally-first world, having an influencer marketing strategy is important for all brands. Learn why and how to integrate influencer marketing into your omni-channel marketing strategy. 

Campaign completion rates help both brands and influencers get the most up-to-date information about a local influencer’s historical campaign performance.

How do you cut through the noise in your own local marketing efforts? Let’s dive into the ways you can reach consumers where they’re making decisions today through authentic marketing strategies.

Making a decision whether or not to hire a digital marketing agency comes down to five main things: knowledge, time, money, workload, and risk. Let’s dive into each one!

Marketing and advertising are two terms that are often confused and used interchangeably. Let’s examine what digital marketing and digital advertising are and how they work together.

Community Based Marketing (CBM) is gaining popularity as a cost-effective strategy that builds long-term business success. Let’s take a look at the definition, why it works and how you can start applying it to your local business.

SEO marketing is incredibly important for all businesses to optimize, but it’s especially important for local businesses. Let’s look at what it is and steps you can take to start improving your local SEO today!