Looking for Cincinnati content creators? Meet the Ohio birds
With approximately 2.3 million people in the Greater Cincinnati area, brands have a unique chance to engage with communities that value authenticity and local pride.
From bustling brunch spots to can’t-miss events that bring people together, Cincy is a city built on connections. Local content creators amplify these connections, sharing compelling stories and experiences that capture real attention.
To tap into this potential, businesses are teaming up with creators who know the city inside and out. Below, we’ll introduce you to some of Cincinnati’s most talented influencers and show how they can help your brand make a lasting impression.
Meet Hummingbirds’ network of Cincinnati content creators
Cincinnati hummingbirds are more than just influencers — they’re trusted voices within their communities. These local creators have their fingers on the city’s pulse, leveraging their content creation skills to share relatable stories and genuine experiences.
While their follower counts may not rival those of traditional influencers, their content resonates deeply with their neighbors. This sincerity leads to stronger engagement and a better return on investment (ROI) for brands looking to make an impact with geo-targeted campaigns.
Christy Carson (@christypcarson)
As a local model and enthusiastic foodie, Christy takes her social media followers on a journey to the trendiest spots in Cincy. Her Instagram features fashion-forward outfits, delectable desserts, and breathtaking views.
Although Christy travels, her specialty is showcasing her favorite locations in the city. In one collaboration with Rusty Bucket, a popular Cincy restaurant, she highlighted the menu, Happy Hour specials, and various weekday deals. The campaign attracted engagement from thrifty consumers and foodies alike, with many commenting on the tempting food and drink offerings.
Kathryn Tilmes (@kathryntilmes)
Kathryn is the proud mom of two adorable children. On her Instagram feed, you’ll find heartwarming photos of her infant daughter, lively videos of her toddler son, and helpful recommendations for fellow moms. Her uplifting content encourages families to discover all the kid-friendly fun Cincinnati has to offer.
In one campaign for Hummingbirds, Kathryn took her son to the Cincinnati Museum, where they explored the dinosaur exhibits and enjoyed the OmniMax theater. Her followers loved seeing their adventure and commented on how exciting the exhibits looked, with many expressing their desire to add the museum to their bucket list.
Terrin McCullough (@tastingswitht)
As her handle suggests, Terrin showcases the tastiest places in the city. She spotlights both local and national brands, posting everything from small taco joints to limited-time menu items at her local McDonald’s. Her video content often pairs with soothing, seasonal, or energizing music to enhance the experience.
In one brand collaboration, Terrin featured the wine boutique Austeria in nearby Sidney, OH. Her Reel showed off fine wines, elegant decor, a charcuterie board, and a flavorful Italian sandwich. Set to upbeat music, the post promoted the eatery as an ideal spot for a romantic evening or a girls’ night out. Her followers were eager to visit and try the wines for themselves!
Kendall Robinson (@kendallpaigephotography)
Kendall is a photographer splitting her time between Houston and Cincinnati. Her posts feature stunning client portraits in beautiful locations, celebrating life’s special moments like weddings, pregnancies, and first birthdays. Kendall also captures striking brand visuals, using her skills to elevate products with creative compositions.
In one post, she featured Bored Cow’s Pumpkin Spice dairy-free milk, which she picked up at her local Target. She poured the milk into a festive pumpkin-shaped mug, creating a pumpkin spice latte topped with a generous dollop of whipped cream and a dash of orange spices. Her followers were inspired by the cozy fall vibes and tempted to try the beverage for themselves.
Sheridan Davenport (@sherdavenport)
Sheridan is a designer with a dynamic Instagram feed. On any given day, she might post about her workouts, her favorite tacos, or her latest creative projects. Her content is vibrant and engaging, offering captivating stories about her city for her many followers.
In partnership with Trashie, Sheridan explained how to sign up for the service and recycle unwanted textiles. She also shared how Trashie rewards users with credits for their favorite online brands, making it easy to embrace sustainability. Her audience was so impressed that some even described the service as “addictive.”
Marissa Sturkey (@marissa_sturkey)
Marissa is a lifestyle influencer who shares glimpses of her everyday life, whether she’s relaxing by the fire, hanging out with friends, trying a new recipe, or enjoying a cocktail. Though she clearly enjoys traveling, her content primarily focuses on Cincinnati and Columbus.
In one campaign, Marissa promoted OLIPOP, a naturally caffeinated soda perfect for beating mid-day slumps. Her photos prominently feature the canned drink, along with her signature cheerful smile. Her followers commented on how delicious the drink looked and expressed excitement about the new Ridge Rush flavor.
Ready to see more unforgettable content? Check out the Cincinnati Hummingbirds page!
Are hummingbirds the same thing as influencers?
Hummingbirds are local content creators who share the best aspects of their communities, whether they’re college students, parents, or professionals. Unlike traditional Instagram influencers or up-and-coming TikTok influencers, they typically have real-life connections with their followers and understand them on a deeper level, which makes their insights more valuable.
While they may hold powerful sway over their friends and family members — audiences who already trust their recommendations — hummingbirds don’t rely on social media as their livelihood. Instead, they use their platforms to authentically share products, events, and experiences that enhance their everyday lives.
As a result, recommendations from hummingbirds often come across as more reliable and trustworthy than standard sponsored content. They excel at creating content that their followers care about, whether it’s discovering the best CPG products, attending live music events, or enjoying activities with kids around town.
See how hummingbirds have created engaging Cincinnati campaigns!
Holocaust Museum
Cincinnati influencers were invited to an exclusive reception to honor survivors at the Nancy & David Wolf Holocaust & Humanity Center. This special evening featured the unveiling of Dimensions in Testimony, a brilliant exhibit showcasing interactive stories and innovative learning tools. The hummingbirds paid tribute to the survivors while promoting these powerful legacies to their followers.
Sayso
Sayso is a cocktail sachet offering flavors like espresso martini and cardamom paloma. In this campaign, our birds showed followers where to find the product on local store shelves and how to create delicious, convenient mocktails or cocktails. They enjoyed experimenting at home to discover the best combinations and then shared their findings with their audience.
The City Mercantile
The City Mercantile campaign encouraged festive shopping and family-friendly activities for Cincinnati locals. Hummingbirds had fun touring the Warren County fairgrounds, highlighting food trucks, holiday decorations, and live music. It was a wonderful way to explore the range of talent within the city!
Cincinnati Parks
The Cincinnati Parks campaign promoted the Solstice Glow event at the Krohn Conservatory. Hummingbirds shared videos of the captivating lights, model trains, and miniature replicas of Cincinnati landmarks. They were enchanted by the seasonal displays and family-friendly atmosphere — and ensured their followers received all the details so they wouldn’t miss out!
What happens once brands partner with Hummingbirds
When you partner with Hummingbirds, you gain access to an all-in-one platform that connects you with local content creators, helping you plan and execute your best campaigns. If you’re ready to find influencers in Cincinnati, here’s a quick overview of what to expect:
Plan the first campaign
With the Hummingbirds platform, you can quickly move from concept to launch. We provide comprehensive support, from content inspiration to hashtag suggestions and more. Our platform ensures you receive plenty of guidance while still allowing for creative freedom to flex your brand’s unique qualities.
Partner with local creators in Cincinnati
Matching with influencers is simple and straightforward. Here’s how it works:
Post your campaign for local hummingbirds to view. They will review your campaign details, including goals and posting requirements, before pitching themselves to your brand.
Review all applicants and select the best birds for your campaign.
Send offers via text to selected applicants. They'll have 48 hours to accept.
Our platform minimizes wasted time, so you don’t have to wait days or weeks for responses. With our geo-targeted communities, you can expect authentic user-generated content that resonates with your audience.
Monitor the campaign and measure success
With our user-friendly dashboard, you can track your digital reach, impressions, engagement rates, and conversion metrics. If you’re running an in-store campaign, we help you compile and monitor customer data, allowing you to assess your sales velocity and product movement based on hyperlocal campaigns. With our platform, connecting local content with local behavior is easy.
Additionally, you receive fully licensed user-generated content that you can repurpose for future campaigns. The Hummingbirds platform organizes and stores your digital assets, making it simple to reuse the best posts for new initiatives.
How far does Hummingbirds’ network reach?
Our social media influencer network primarily spans major cities in the Midwest, including Detroit, Madison, Chicago, Columbus, Grand Rapids, Iowa City, and Lincoln. If you've struggled to reach these key markets, it’s likely due to differing expectations and priorities compared to coastal audiences.
Brands like OLIPOP and Goodles Mac have successfully expanded into these markets by partnering with local influencers who understand the preferences of their followers.
By incorporating hummingbirds into your marketing strategy, you can also launch campaigns that forge meaningful connections with local audiences. Hummingbirds excel at crafting and promoting messages that connect with their communities.
Ready to grow your brand in Cincinnati? Book a call with Hummingbirds today!