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5 reasons content moderation is key for UGC campaigns
Learn how content moderation helps brands maximize the impact of their user-generated content campaigns by establishing a consistent and authentic brand image.
10 Benefits Of Micro-Influencer Partnerships for Brands
Micro-influencers benefit from a more authentic online presence that helps them establish more engaged audiences. Learn how that benefits your brand promotions!
A Guide To Micro-Influencer Agencies
Agencies support micro influencer campaigns by helping them find partners, create a strategic plan, and manage the campaign. Here’s everything you need to know.
How To Measure 5 Influencer Marketing KPIs
Influencer marketing KPIs help you gauge how successful your influencer campaign is. Learn what KPIs are important to consider and how to measure them!
Lessons Learned with Emerging Brands
Emily chats with Kelly Bennett, brand strategist and advisor at With Kelly Bennett and host of the Emerging Brands Podcast. Kelly Bennett is a brand strategist and advisor launching CPG food & beverage brands. We chat through ways to position your brand for success in terms of packaging and branding as well as how to prioritize storytelling and the purpose when marketing your brand.
Free influencer briefing template (+ how to use it)
An influencer brief outlines all of the important information creative partners need for a successful campaign. Start with our free template to create your own!
Leveraging Local Partnerships for Social Good
In this week's discussion, Emily chats with Brandon Puszkiewicz, a program manager for the Indiana Chapter of the American Foundation for Suicide Prevention and Scott Soltys-Curry, creator of the Indianapolis Coffee Guide. Brandon and Scott share insights on the power of community, the importance of being connected to your collaboration, and how small ideas can lead to large-scale positive change.
Meaningful Scaling: Balancing Tech and Personal Touch in Marketing
In this week's discussion, Emily chats with Sara Croft, the Co-Founder and CEO of Five Four, a growth agency for early-stage founders and founder-led businesses. Sara offers insights on experimentation, community-led growth, and preparing clients for fundraising, product launches, and revenue growth.
Influencer marketing isn't dead — it's evolving
Is influencer marketing dying? Definitely not. But with audiences craving authenticity, micro and local influencers now rule social media platforms like Instagram.
3 popular types of user-generated content (+ examples)
Learn what the most common types of user generated content are and see successful examples for each type to learn what sets good UGC apart from the rest.
Beyond the Fridge Bean Dip: Sustaining Viral Momentum in CPG Marketing
In this week's discussion, Emily chats with Jessyca Dewey, the founder of The Y Collective, a social-first digital marketing agency working with CPG better for you brands. She discusses her journey from working in-house at brands like Califia Farms and VaynerMedia to starting her own agency, emphasizing the importance of integrated marketing approaches for smaller brands.
8 essential questions to ask a micro-influencer
Ask micro influencers these 8 questions before partnering with them for your campaign. Or, work with Hummingbirds and get matched with local influencers!
The Ultimate Guide To Influencer Seeding Kits
Learn how to create an unboxable influencer seed kit that will excite social media users. Plus, take a look at a few inspiring campaigns.
Everything you need to know about content seeding
Learn how content seeding helps you level up your distribution efforts by leveraging influencer networks to expand reach and maximize the impact of content.
Product seeding 101: What it is and how it works
Learn what product seeding is, find out how it works, and understand why it’s a beneficial marketing strategy for CPG brands!
The best UGC apps for content creators
When brands look for creative partnerships they use UGC apps to find creators. If you aren’t on those apps, you could miss out on partnership opportunities.
CPG marketing strategy 101: An introductory guide
A good consumer packaged goods (CPG) marketing strategy helps brands build awareness and drive sales. But the best strategies rely on creative partnerships.
The marketer's guide to influencer seeding
Learn why influencer seeding is still a good marketing tactic and get advice on how to drive brand engagement and awareness with influencer gifting.
3 Ways CPG Brands Drive Sales With Social Media
Learn why social media is an important part of CPG marketing and see how brands use their online presence to boost awareness and drive sales!
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