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5 Best CPG Marketing Campaigns And What They Teach Us
Take a look at some of the best CPG marketing campaigns we’ve seen and learn why they were successful so you can emulate them in your future campaigns!
Influencers Are The Key To Modern CPG Marketing
Influencer marketing helps consumer packaged goods (CPG) companies expand their reach and attract new customers with compelling and authentic social proof.
Brand Ambassador Vs Influencer: What’s The Difference?
Understand the key differences between brand ambassadors and influencers so you can decide which type of partner is best for your brand!
A Guide To Working With User Generated Content Agencies
Learn about the pros and cons of hiring a user generated content agency and make an informed decision about if it’s the right investment for your business.
The Best Platforms for Influencer Travel Marketing
Influencers are great partners for DMOs. Learn how the right tools makes it easy to partner with creators who have influence in your locale!
Everything You Need To Know About Micro Influencers
Micro influencers have 10,000 - 50,000 followers. Read on to get answers to other common questions to learn who should partner with them (and when).
How To Find Influencers For Your Brand And Drive Engagement
Follow along with our guide to learn how to find influencers. Plus, get tips to ensure you partner with the best influencers for your brand.
Attracting Locals and Visitors with Engaging DMO Strategies
In this week's discussion, Emily chats with Rachel Greiner, the marketing and social media manager at Experience Grand Rapids. She discusses the Brewsader app, which highlights the city's breweries and encourages people to visit them all, and the Flights of Flavor program, which showcases food and drink flights at local establishments.
Brewing Change and Scaling Impact
In this week's discussion, Emily chats with Jarrhod ‘Rod’ Johnson, Co-Founder & Chief Values Officer at BLK & Bold, the specialty coffee and tea company that prioritizes domestic social impact. Rod joins Emily to share insights into the journey of creating a coffee company from scratch, highlighting the challenges and triumphs of scaling from Shopify to securing distribution in national retailers.
Building Influence: The Path To Becoming A UGC Creator
Learn what it takes to become a UGC creator, including everything from establishing your account to building influence and finding branded partnerships.
4 Travel Marketing Trends To Know For 2024 And Beyond
Stay up to date with the latest trends in travel marketing and learn how to adjust your strategy to ensure you’re making the most of your marketing efforts.
User Generated Content Vs Brand Generated Content
Learn the difference between user generated content and brand generated content and find out why they’re both vital for effective marketing.
5 Current Trends Shaping UGC Marketing
Get up to speed on the latest trends in user generated content and learn how those trends impact your marketing efforts. Plus get advice on what to do about it.
Understanding The Role Of Travel Influencers In Marketing
Travel micro-influencers have authority and influence within the travel industry. Learn how to tap into their follower base to promote your destination.
The travel marketer’s ultimate guide to influencers
Travel influencer marketing began with bloggers but has grown to include any creator who has built an audience surrounding their travel content.
Boosting Visibility with SEO and Social Proof
In this week's discussion, Emily chats with Katie Olthoff, co-founder at ChopLocal, an online meat marketplace connecting customers with independent farmers and butcher shops all over the country! Katie joins Emily to discuss topics like search engine optimization, social proof, email marketing and more!
Staying True to Your Brand Values & Showing Up With Intention
In this week's discussion, Emily chats with Amanda Dare, founder and owner of Louisville-based, Woman-Owned Wallet and WOW Factor Collective. She joins Emily to discuss the challenges faced by women in business and the impact of supporting women-owned businesses in the local economy. They also touch on staying true to yourself, the power of curiosity, intentional marketing, and more!
A Step-By-Step Guide To Creating An Instagram Geo Tag
Understand what geo tags are, learn how to create one on Instagram for your business, and get inspiration for other ways to engage locals on Instagram.
Engaging Customers with a Purpose-Driven Mission
In this week's discussion, Emily chats with Katie Kardell, Marketing and Sales Director at Century Farms Distillery. Katie joins Emily to discuss the distillery's approach to promoting their bourbon, including their corn-to-whiskey program, trade shows, dabbling in digital marketing, and unique influencer marketing tactics.
The Marketer’s Guide To UGC Campaigns
Understand UGC campaigns, get inspired by a few of our favorite content-creator-led campaigns, and follow our advice to get started!
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