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Integrating Into the Community and Keeping Social Media Fun
Podcast Emily Steele Podcast Emily Steele

Integrating Into the Community and Keeping Social Media Fun

In this week's discussion, Emily chats with Hannah Kirkpatrick, Social Media Manager at Fareway Stores Inc., a Midwest grocer with 139 stores across seven states. Hannah dives into local marketing strategies and the power of influencer marketing. Discover how Fareway utilizes store-specific content and collaborates with micro-influencers to create engaging campaigns.

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Sourcing, Supply Chains, and Scaling from Scratch
Podcast Emily Steele Podcast Emily Steele

Sourcing, Supply Chains, and Scaling from Scratch

In this week's discussion, Emily chats with Lucy Dana, CEO & Co-Founder of One Trick Pony, a delicious peanut butter brand made from Argentinian peanuts and Patagonian sea salt. Lucy walks us through the intricacies of sourcing peanuts, standing up an ecommerce arm and securing retailers across the country.

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From Local Markets to a National Spotlight
Podcast Emily Steele Podcast Emily Steele

From Local Markets to a National Spotlight

In this week's discussion, Emily delves into the journey of OLIPOP with Steven Vigilante, the brand's Director of Growth and Partnerships. This episode offers a rare glimpse into the marketing playbook of the better-for-you soda brand, revealing the strategic moves that are propelling OLIPOP to the forefront of the beverage industry.

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Aligning Values & Leveraging Creativity in Partnerships
Podcast Guest User Podcast Guest User

Aligning Values & Leveraging Creativity in Partnerships

Catherine Baxter is the CEO and founder of Nettie, well known for their products tailored to pickleball lovers. She shares her experience building a pickleball based brand, the power of leveraging your local community and how key collaborations that align with your values can exponentially impact your growth.

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Staying Authentic while Scaling a CPG Brand
Podcast Guest User Podcast Guest User

Staying Authentic while Scaling a CPG Brand

This week, Emily chats with Nola Morris, Chief Marketing Officer of Thelma’s Treats. Nola has 20 years of experience across multiple industry verticals including financial services, tech, fashion, and consumer packaged goods. In this episode, Nola discusses her responsibilities as CMO, the tactics used to reach new customers and generate sales, and maintaining authenticity as a brand while growing rapidly!

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Building a Holistic Local Marketing Strategy
Podcast Guest User Podcast Guest User

Building a Holistic Local Marketing Strategy

Sarah Cucchiara is the VP of Sales and Marketing at Tiger Pistol. In this episode, Sarah discusses how to put the pieces together and create a local marketing strategy for your brand that responds to current innovation while maximizing the impact you’re already seeing.

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Transitioning from Events to Ecommerce
Podcast Guest User Podcast Guest User

Transitioning from Events to Ecommerce

Emily Harpel is the Founder and CEO of Art of Sucre, a luxury cotton candy company. They discuss building an events-based business and transitioning to ecommerce in the wake of the pandemic, her approach to social media and collaborations and more!

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Local PR for CPG Brands & Beyond
Podcast Guest User Podcast Guest User

Local PR for CPG Brands & Beyond

Delaney Vetter is an independent consultant specializing in PR and copywriting for brands in the Food & Beverage and CPG space. They discuss the evolving landscape of PR, her approach to securing press opportunities for brands of all shapes and sizes, and the power of storytelling in brand messaging.

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