featured
blog posts
The Ultimate Guide to Local Influencer Marketing
Discover the rising impact of local influencers in successful marketing strategies.
Where influencers fit in a retail marketing strategy
Learn more about influencer marketing and its benefits. Plus, get advice on how to incorporate influencers in your retail marketing strategy!
User-Generated Content Vs. Influencer Marketing
Understand the difference between user-generated content and influencer marketing so you can decide which is better for your brand’s marketing strategy.
10 Best UGC Platforms for Brands
Start your search for the best UGC Platform with a shortlist of our favorite platforms, plus get insight into why we chose them over other tools.
5 In-Store Promotions Every Marketer Should Know
Take a look at some examples of brands that are successfully driving business with in-store promotions and get advice on how to follow in their footsteps.
Integrating Into the Community and Keeping Social Media Fun
In this week's discussion, Emily chats with Hannah Kirkpatrick, Social Media Manager at Fareway Stores Inc., a Midwest grocer with 139 stores across seven states. Hannah dives into local marketing strategies and the power of influencer marketing. Discover how Fareway utilizes store-specific content and collaborates with micro-influencers to create engaging campaigns.
Sourcing, Supply Chains, and Scaling from Scratch
In this week's discussion, Emily chats with Lucy Dana, CEO & Co-Founder of One Trick Pony, a delicious peanut butter brand made from Argentinian peanuts and Patagonian sea salt. Lucy walks us through the intricacies of sourcing peanuts, standing up an ecommerce arm and securing retailers across the country.
Local influencers devour Goodles Mac
For a comforting and nourishing mac n' cheese experience, try Goodles! Hummingbirds had the chance to try a few flavors and they more than approve!
From Local Markets to a National Spotlight
In this week's discussion, Emily delves into the journey of OLIPOP with Steven Vigilante, the brand's Director of Growth and Partnerships. This episode offers a rare glimpse into the marketing playbook of the better-for-you soda brand, revealing the strategic moves that are propelling OLIPOP to the forefront of the beverage industry.
Guide to finding and engaging local influencers
Learn how you can find influencers in your area. Plus, get tips on vetting and engaging them to maximize your marketing efforts' impact.
Hummingbirds share their love for Jaju Pierogi
Jaju Pierogi brings traditional Polish cuisine to households across the country! Hummingbirds tried the pierogies and shared their experiences on social media.
5 best influencer search tools
Browse our shortlist of the best influencer search tools on the market. Then, find out why partnering with Hummingbirds is a better investment.
small business owner's guide to influencer outreach
Learn how to put your best foot forward when reaching out to influencers and make them excited about working with your small business.
Influencer database software
Learn what influencer database software is and what it can do. Plus, find out if local brand partners are a good alternative to influencers for your business.
Aligning Values & Leveraging Creativity in Partnerships
Catherine Baxter is the CEO and founder of Nettie, well known for their products tailored to pickleball lovers. She shares her experience building a pickleball based brand, the power of leveraging your local community and how key collaborations that align with your values can exponentially impact your growth.
Hummingbirds get crunchy with MingsBings
After giving MingsBings a try, the Hummingbirds were hooked! For those seeking a quick, nutritious meal or a delightful snack, these crispy Chinese flatbreads are a perfect choice.
Staying Authentic while Scaling a CPG Brand
This week, Emily chats with Nola Morris, Chief Marketing Officer of Thelma’s Treats. Nola has 20 years of experience across multiple industry verticals including financial services, tech, fashion, and consumer packaged goods. In this episode, Nola discusses her responsibilities as CMO, the tactics used to reach new customers and generate sales, and maintaining authenticity as a brand while growing rapidly!
Building a Holistic Local Marketing Strategy
Sarah Cucchiara is the VP of Sales and Marketing at Tiger Pistol. In this episode, Sarah discusses how to put the pieces together and create a local marketing strategy for your brand that responds to current innovation while maximizing the impact you’re already seeing.
Transitioning from Events to Ecommerce
Emily Harpel is the Founder and CEO of Art of Sucre, a luxury cotton candy company. They discuss building an events-based business and transitioning to ecommerce in the wake of the pandemic, her approach to social media and collaborations and more!
Local PR for CPG Brands & Beyond
Delaney Vetter is an independent consultant specializing in PR and copywriting for brands in the Food & Beverage and CPG space. They discuss the evolving landscape of PR, her approach to securing press opportunities for brands of all shapes and sizes, and the power of storytelling in brand messaging.
Search the blog
subscibe for updates
We’ll keep you notified of new blog content and other marketing offers.