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The Power of Everyday People in Influencer Marketing
This week, Emily chats with fellow co-founder and COO at Hummingbirds, Charise Flynn. They discuss the origin story of Hummingbirds, the value of leveraging everyday people as brand advocates, and answer all your questions about Hummingbirds.
introducing the local marketing school podcast
Emily Steele hosts the Local Marketing School podcast! It helps brands, big and small, looking to drive local traffic understand how others like them do their marketing, including the tools they can use to creatively put themselves in the minds of consumers in specific communities.
Do’s and Don'ts of Building a Community-Centric Brand
In places where people are the megaphone, local businesses are a bigger part of the conversation. But there is a big difference between businesses that understand “community” as a place to put a billboard versus networking potential.
omaha hummingbirds WERKout with SPENGA SW Omaha
SPENGA invites hummingbirds to try their unique workout and share results.
How social media partnerships aid businesses
In today’s social economy, connected customers are influenced—and infl’s credibility.
How nano influencers fit in your marketing strategy
What is a nano influencer? Learn how they can amplify your marketing.
What celebrity influencer marketing is and how it impacts society
Understand the role of celebrity influencers and their societal impact.
what is a macro influencer and how can brands work with them?
Macro influencers are the second largest group in terms of follower count. Integrating them into your influencer marketing strategy is a smart decision if your goal is reach and awareness!
what is mid-tier influencer marketing?
Mid-tier influencers are powerhouses of information and entertainment. Discover what they are and if your brand should consider working with them.
The Marketer’s Ultimate Guide to micro-influencers
What are micro-influencers? Dive into their unique niche focus.
Nano versus micro influencers comparison
Micro influencers were all the rage two years ago. Now nano influencers are the talk of the internet - and for good reason! We broke down the differences between nano and micro influencers to help you decide which type you should work with.
Comparison of local versus nano influencers
Nano influencers are the trendiest influencer type, but there’s a new one that’s quickly rising in popularity: local influencers. Let’s explore how these two types of creators compare!
How to find and work with local and nano influencers
So you’re going to collaborate with local or nano influencers? Great! Now it’s time to decide how you want to work with them: DIY, using a platform or hiring an agency.
Local versus regional influencer marketing
As brands become more targeted with their influencer marketing strategies, one trend that’s emerging is engagement of regional and local influencers. But what’s the difference? Why choose one or the other?
Where do influencers fit in the marketing funnel?
Where does influencer marketing fit in your marketing funnel? Find out!
Why every brand should use influencer marketing in 2024
In today's digitally-first world, having an influencer marketing strategy is important for all brands. Learn why and how to integrate influencer marketing into your omni-channel marketing strategy.
Earth + Home gifts home decor to hummingbirds
Lincoln hummingbirds explore Earth + Home for unique local decor stories.
Hummingbirds visit Mix Creative Community
Mix Creative Community offers collaborative spaces shared by local hummingbirds.
📣 Platform Update: Introducing Campaign Completion Rates
Campaign completion rates help both brands and influencers get the most up-to-date information about a local influencer’s historical campaign performance.
Hummingbirds source local at Foster’s Mercantile
There’s nothing better than shopping at a local store that supports local vendors! Omaha hummingbirds helped support their local businesses by visiting and sharing about Foster’s Mercantile!
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