In this week's discussion, Emily chats with Jessyca Dewey, the founder of The Y Collective, a social-first digital marketing agency working with CPG better for you brands. She discusses her journey from working in-house at brands like Califia Farms and VaynerMedia to starting her own agency, emphasizing the importance of integrated marketing approaches for smaller brands.

Ask micro influencers these 8 questions before partnering with them for your campaign. Or, work with Hummingbirds and get matched with local influencers!

Learn how to create an unboxable influencer seed kit that will excite social media users. Plus, take a look at a few inspiring campaigns.

Learn how content seeding helps you level up your distribution efforts by leveraging influencer networks to expand reach and maximize the impact of content.

Learn what product seeding is, find out how it works, and understand why it’s a beneficial marketing strategy for CPG brands!

When brands look for creative partnerships they use UGC apps to find creators. If you aren’t on those apps, you could miss out on partnership opportunities.

A good consumer packaged goods (CPG) marketing strategy helps brands build awareness and drive sales. But the best strategies rely on creative partnerships.

Learn why influencer seeding is still a good marketing tactic and get advice on how to drive brand engagement and awareness with influencer gifting.

Learn why social media is an important part of CPG marketing and see how brands use their online presence to boost awareness and drive sales!

Take a look at some of the best CPG marketing campaigns we’ve seen and learn why they were successful so you can emulate them in your future campaigns!

Influencer marketing helps consumer packaged goods (CPG) companies expand their reach and attract new customers with compelling and authentic social proof.

Understand the key differences between brand ambassadors and influencers so you can decide which type of partner is best for your brand!

Learn about the pros and cons of hiring a user generated content agency and make an informed decision about if it’s the right investment for your business.

Influencers are great partners for DMOs. Learn how the right tools makes it easy to partner with creators who have influence in your locale!

Micro influencers have 10,000 - 50,000 followers. Read on to get answers to other common questions to learn who should partner with them (and when).

Follow along with our guide to learn how to find influencers. Plus, get tips to ensure you partner with the best influencers for your brand.

In this week's discussion, Emily chats with Rachel Greiner, the marketing and social media manager at Experience Grand Rapids. She discusses the Brewsader app, which highlights the city's breweries and encourages people to visit them all, and the Flights of Flavor program, which showcases food and drink flights at local establishments.

In this week's discussion, Emily chats with Jarrhod ‘Rod’ Johnson, Co-Founder & Chief Values Officer at BLK & Bold, the specialty coffee and tea company that prioritizes domestic social impact. Rod joins Emily to share insights into the journey of creating a coffee company from scratch, highlighting the challenges and triumphs of scaling from Shopify to securing distribution in national retailers.

Learn what it takes to become a UGC creator, including everything from establishing your account to building influence and finding branded partnerships.

Stay up to date with the latest trends in travel marketing and learn how to adjust your strategy to ensure you’re making the most of your marketing efforts.